Companies spend an enormous amount of resources to advertise their products and services to draw in potential customers, yet they often overlook a prime opportunity to reach out to a pre-defined target audience: callers on hold. Transfer and hold time is inevitable in the corporate world, and companies should not waste the opportunity to spread key messages to an audience of potential customers who already have their ears glued to the receiver.
On Hold Messaging systems serve several functions:
- They create an impression of quality standards of service and build up the organization’s professional image.
- They replace frustrating empty silences or radio music as the call is being transferred, and in turn help keep the caller on the line.
- They provide a cost-effective opportunity to develop brand awareness among existing clientele by presenting company information and answers to frequently asked questions
- They can initiate new sales opportunities or increase existing orders by advertising key marketing messages and by educating callers on new promotions.

BKP Music provides a full range of audio solutions for corporate telecommunication needs in the region. Our experienced team of copywriters, voice artists, and sound technicians work together to script, record, and combine audio tracks in order to craft messages that will serve your business requirements while staying true to your unique corporate identity.
BKP maintains access to the largest bank of voice talent in the Middle East as well as state-of-the-art sound studios, making it a regional leader in providing turnkey solutions for On Hold Messaging, IVR and RVA systems. Our wealth of experience and knowledge of local tastes and culture helps us produce relevant and compelling messages that truly resonate with listeners.

Interactive Voice Response systems take audio telecommunication services to the next level by acting as the first point of contact for incoming callers. They enable companies with a high call volume to greet callers, identify account information, and direct callers to an appropriate individual in an efficient manner. They can also provide automated responses to frequently asked questions, significantly reducing receptionist or call center staffing requirements.
IVR systems can be extremely beneficial in reducing call times when done right, however when done wrong, they can also put callers off. It is essential for IVR systems to offer an easy-to-use interface while anticipating the needs of callers. BKP’s tailor-made IVR solutions cater to the specific needs of your clients by scripting a system that puts customer satisfaction first.

Recorded Voice Announcements (RVAs) ensure that your caller is never left hanging on to the never-ending ringing of an unanswered phone call. RVAs are both a courteous and functional way to deal with callers after business hours or to greet them before their call can be attended to. RVAs are flexible and serve a number of functions, like providing information on regular working hours, making special announcements, and directing callers to a voice mailbox.