VOX Arabia is a unique web resource dedicated to sourcing and promoting voice talent from the Middle East to both the regional and international markets. Whilst the focus is on primarily on Arabic, the site will eventually offer talent from other relevant language groups. It has been launched in association with BKP, the largest music and audio postproduction company in the Middle East. It is a platform both to showcase existing talent for casting as well as to attract and encourage opportunities for new talent. Initially, the site will feature Voice – Over artists but will evolve to include Arabic presenters, DJs, singers and musicians.